Making the most of the Edinburgh Fringe: Before the Festival

A black and white photo of two performers on stage at the Edinburgh fringe
Shauna Riley and Jamie Tibke in The Quentin Dentin Show, produced by Hannah Elsy at the Fringe in 2015. Photo credit: Joey Kiney Whitmore

Set priorities

Before going to the Fringe, ask yourself what you hope to get out of it and define your goals. Hearing success stories of well-known creatives such as Phoebe Waller-Bridge who made their name at the Edinburgh Fringe can be inspiring, but ‘becoming famous’ is a very non-specific aim to have. View the Fringe as a strategic business decision for the future of your show or creative career. Taking a piece to the Fringe can, for example, open up future touring opportunities for your show and help you connect you with producers who may collaborate with you in the future. But the best way to make the most of these opportunities is to be specific in how you approach people, and what you approach them for.

Get ready

Make your life easier by having everything ready before you head to Edinburgh. Create press/tour packs, take promotional or production shots, collate cast and creative team bios and social media handles. Having your materials prepared means that any reviews you collect can be slotted in easily and shared straight away. Life at the Fringe is hectic so the more you can do in advance, the better.

A black and white photo of two performers at the Edinburgh Fringe on stage. They are wearing strange hats attached to wires.
Photo credit: Joey Kiney Whitmore

Put the word out

There isn’t a silver bullet to Edinburgh Fringe marketing success, but having a multipronged approach will get you off to the best start. While flyering at the festival is great, there are some effective ways to spread the word about your piece before the Fringe starts.

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